Enhance your search by using structured data on your website or progressive web app pages and test it using Google’s structured data testing tool.
Google Search structured data
Google is offering enhanced search features to help users find high quality content offerings by websites and progressive web apps.
Recipes (Ex. Beef roast)
Events (Ex. baseball game)
Product (Ex. Car for sale)
Courses (Ex. Learn to program)
Google will parse and index structured data that conforms to the schema.org standard. Developers can use the microdata format or the newer JSON-LD format. We recommend the use of the newer standard as it provides some additional meta-data benefits to developers.
Company logo example
2016 Toyota Camry can show up in regular search results at the top of the page in the ‘rich cards’ results.
Gmail supports JSON-LD data in HTML documents, embedded, using the @context of schema.org as in this example:
Gmail use of JSON-LD
Notice the @context using the schema.org authoritative definitions and then the means of using the @type to define sets of data such as Person information with affiliation and Address information.
Web page use of JSON-LD
Using @type “NewsArticle” with JSON-LD
Video: Structured data testing tool
Showing how to test web page structured data. Test using Google’s free structured data testing tool.
Structured data testing tool
Testing page structured data can be tedious. If you get an error, click the error for instructions how to solve the issue.
Next article we’ll update the social structured data so when shared to these networks, it will provide a photo, title and description as defined by the schema. Click any of the below items to see they do not provide rich media in the social share. Furthermore, Facebook social share button below will not allow it to share as ‘app not setup’. Facebook requires an app be setup in addition to their OpenGraph meta data.