Why your site should be AMP

At 4x faster, it’s simply a better user experience

AMP sites work great even on slower connections

Happy users re-engage and convert more frequently

Slow sites upset users

Website owners seem to love fancy slides.

I’ve never heard a user say they bought because of a website slider.

Speed impacts user experiences so much that 53% of users exit a site that takes longer than three seconds to load.

46% of consumers claim waiting for pages to load was what they disliked most about browsing the mobile web.

Users love fast websites

Owners love the results of their fast websites

Proud developers always try and shave a little here and there

Those jumping on the AMP bandwagon are experiencing major improvements to their user engagement and re-engagement. The Washington Post case study shows improvement in mobile load times of 88% versus traditional mobile web. They claim 23% increase in users who return within 7 days. It’s not just their performance enhancement AMP pages, it’s their Progressive Web App. Yes, with offline service workers and the convenience of ‘add to homescreen’ that’s all helping. But it’s really about a great development team who refuses to be complacent, who refuses to sit back and sell crap code with fancy sliders.

Washingon Post Case Study

Not all AMP websites are created equal

Some CMS websites are now getting plugged in to the AMP buzz or extended into the AMP world. It’s like a person who’s a couple hundred pounds over weight slaming down diet pepsi all day and feeling good they didn’t have the full calorie intake.

AMP isn’t enough by itself, website salesman must be measured

Small business owners wanting the best possible ROI for their Internet expenditures need to learn how to use third party auditing tools. Website sales teams are all over the place, but few developers exist. Third party auditing tools can reveal in minutes why many businesses don’t find value in the web. And that’s the reason why AMP is a huge step in the right direction. In leymans terms, the AMP project is the first time web designers / web developers and web sales people have had a standard of any sort that they ‘must meet’ before earning that “AMP validation successful” badge. It’s already very clear to developers and many business owners, an AMP validated website gets high search praise in search engine results.

Ken W. Button

Father, software developer, drone pilot, kaizen subscriber.

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